We partner Tech Barcelona to accelerate our digital innovation strategy

The partnership will enable us to integrate and contribute to the growth of Barcelona’s technology ecosystem

We have partnered with Tech Barcelona as a corporate partner, enable us to actively participate in the development of the city’s digital innovation ecosystem, while exploring possible collaboration opportunities with startups, scaleups and other companies in the sector. The agreement with Tech Barcelona underlines the company’s commitment to solidify Barcelona as a leading technology and digital innovation hub in Europe.

Our involvement in the Tech Barcelona ecosystem will promote alliances with digital solutions and services companies, advancing our digital roadmap, especially those initiatives focused on customer experience and Industry 4.0.

Digitalization is a strategic pillar that drives sustainability, efficiency and innovation for our company. Our digitalization strategy for the coming years encompasses more than 50 initiatives across six key areas: Customer Experience, Industry 4.0, Data and Analytics, Employee Experience, Digital Enterprise, and Infrastructure. Among the most noteworthy projects are the implementation of omnichannel processes and solutions for customer relations, the creation of a centre of excellence in artificial intelligence applied to industry, and the development of capabilities to promote innovation, the adoption of change, and collaborative and agile methodologies.

According to Javier Sueiras, our Chief Information Officer, “Innovation and digitalization are key pillars in our strategy. Our partnership with Tech Barcelona aims to integrate and enrich its innovation ecosystem and explore potential collaborations with local and international digital players”.

On the other hand, Miquel Martí, CEO of Tech Barcelona, emphasizes that “our partnership with Molins reflects a shared commitment to building a more technological and sustainable future. At Tech Barcelona, we will continue to support all industries in this transition, fostering collaboration between all players in the ecosystem to make it a reality”.