Cementos Molins launches a new corporate identity to become a global benchmark in construction solutions.

The new MOLINS brand unifies the different existing commercial brands in Spain under a single identity.

Aligned with the new identity, Molins launches Susterra, its new range of sustainable solutions.

In its bid to become a global benchmark in innovative and sustainable solutions for construction, Molins marks a new milestone in its history and launches a new corporate identity. Thus, the company unifies its commercial brands in Spain -Cementos Molins Industrial, Promsa, MOLINS, Pretersa-Prenavisa and Precon- under a single identity that represents a wide range of products and solutions for construction.

The new slogan “Building the present, shaping the future” reflects the evolution of the Molins brand and a new chapter in its corporate history with a very clear purpose: to promote social development and the quality of life of people by creating innovative and sustainable solutions for construction.

To this end, the company has a very clear strategy based on its solid foundation of cement manufacturing with less and less CO2, to bet on innovation and sustainability to expand its portfolio of sustainable concretes, pavements, prefabricated solutions, special mortars, thermal insulation systems for buildings, urban furniture and circular economy.

In the words of Molins CEO Julio Rodriguez,

“Cement is the foundation of the company, representing 60% of our current business, and we are investing in reducing emissions to net zero by 2050. However, today we are a company that offers a wide range of building solutions, and our long-term strategy is to continue growing in all types of construction solutions so that we can offer an increasingly better service to our customers.

Rodriguez remarks that

“the new identity represents a unique opportunity to give a new impetus to a brand strongly associated with key concepts such as sustainability and innovation.”

Representing a wide range of solutions

With the launch of the new brand, Molins has created six business descriptions that separate the different areas of the company and mark new lines of growth in solutions and products: “Cement”, “Concrete and aggregates”, “Circular economy”, “Building solutions”, “Prefabricated solutions” and “Urban landscape”.

In this process, Molins unifies the commercial brands of its businesses with the exception of ESCOFET and CALUCEM, which have been maintained due to their uniqueness and specialization; in both cases, an endorsement will be applied to their logo with the new identity of the company to which they belong, becoming ‘Escofet by Molins’ and ‘Calucem by Molins’.

The visual identity change will be effective as of May 17 in all Molins businesses in Spain and can be found on all websites, social networks and in Molins’ main work centers. Over the coming months, Molins will continue to gradually implement the visual change in all its applications.

Molins launches “Susterra”, the new range of sustainable solutions.

In line with the new identity, Molins has also launched Susterra, the new range of solutions that brings together all the company’s products and solutions that make it possible to take a significant leap forward in the field of sustainability. This new range distinguishes products and solutions with a strong contribution to the reduction of emissions and decarbonization, to the circular economy, or that promote a safer working environment for people.

Susterra is born to give a new impetus to the company’s “Sustainability Roadmap 2030”, and will be a catalyst to reach a zero-emission concrete in 2050.

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