Launching a new corporate identity to become a global benchmark in construction solutions

The new MOLINS brand unifies the different existing commercial brands in Spain under a single identity.

In our bid to become a global benchmark in innovative and sustainable solutions for construction, we set a new milestone in our history and launched a new corporate identity. We unified our commercial brands in Spain -Cementos Molins Industrial, Promsa, Molins, Pretersa-Molins and Precon- under a single identity that represents a wide range of products and solutions for construction.

The new slogan “Building the present, driving the future” reflects the evolution of our brand and a new chapter in our corporate history with a clear purpose: to drive social development and people’s quality of life by creating innovative and sustainable building solutions.

To do so, we have a very clear strategy based on our solid base of cement manufacturing with less and less CO2, and we are committed to innovation and sustainability to expand our catalogue of sustainable concretes, pavements, prefabricated solutions, special mortars, thermal insulation systems for buildings, urban furniture and circular economy.

In the words of our CEO, Julio Rodríguez, “cement is the basis of Molins, it represents 60% of our current business and we are investing in reducing emissions to net zero 2050. However, today we are a company that offers a wide range of construction solutions and our long-term strategy is to continue growing in all types of construction solutions so that we can offer an increasingly better service to our customers”. Rodriguez remarks that “the new identity represents a unique opportunity to give a new impetus to a brand firmly associated with key concepts such as sustainability and innovation”.

Representing a wide range of solutions

With the launch of the new brand, we created six business descriptions that separate the different areas of our company and mark new lines of growth in solutions and products: “Cement”, “Concrete and aggregates”, “Circular economy”, “Building solutions”, “Prefabricated solutions” and “Urban landscape”.

In this process, we unified our commercial brands with the exception of ESCOFET and CALUCEM, which have been maintained due to their uniqueness and specialisation; in both cases, an endorsement will be applied to their logo with our new identity, becoming ‘Escofet by Molins‘ and ‘Calucem by Molins’.